Sterling Savings Bank, part of the Sterling Financial Corporation based in Spokane, Washington, has announced earlier today that it plans to switch its online business banking systems. Starting now, Sterling Savings Bank will completely overhaul its existing online business banking infrastructure, such that it will use the entire complement of online banking services offered by ACI Worldwide’s Enterprise Banker suite.
This means that looking at account data and transferring money between accounts will be completely different for Sterling Savings’ online business customers, although appearing superficially similar. All of these functions, and many others, will be handled by the Enterprise Banker program.
Why the change? Ralph Dangelmaier, president of the American branch of ACI Worldwide, stated that “Enterprise Banker gives Sterling Savings Bank a significant competitive advantage by allowing its online banking system to seamlessly grow with its customers as their needs change.”
In other words, the new system lets Sterling Savings change the specifics of a given customer’s accounts without needing the customer to change over to a new banking platform. In this way, the customers will be able to change their account types when want to and immediately begin using the new features of their different accounts.
This is predicted to not only make matters easier for the customer, but also increase the amount of customer transactions, thereby increasing profits for the bank due to the bank receiving income from the transactions.
Jeanette Manning, the vice president of Sterling Savings Bank, is optimistic about the new system. “Enterprise Banker provides a unique product that targets a growing need at Sterling Savings Bank,” she explained, because it lets the bank “support all customers, across multiple markets, from a single platform.”
The switch to the new system attests primarily to the fact that Sterling Savings Bank is growing, despite the difficulties faced by many financial institution’s in America’s presently rocky economy. Moreover, the way that Sterling Savings Bank is growing is by being able to rely on a wide variety of business customers, “from micro to large to corporate,” in the words of Sterling Savings Bank’s assistant vice president, Lavon Kordash.
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